Salon is committed to the creative and artistic quality of the films it produces, this commitment maximizing the potential of its films to return all invested capital with a profit. Salon also provides a service to filmmakers who are looking for a home for their projects, to develop their careers, and want to know that their films will be developed, released and sold with respect and care.

In light of the growth in film markets worldwide and the increased emphasis on product with international appeal, Salon has forged international alliances to help develop, produce and finance films that have international as well as British value.

Salon enjoys a relationship with private UK-based venture capital.